Demographic and Market Data

The Village provides demographic and market data for Winnetka. Data are gathered from Esri (GIS mapping software), the U.S. Census Bureau, and Bureau of Land.

Traffic Count (2017 data)
Count of vehicular Average Daily Traffic Volume (ADT) for Winnetka at major intersections.

Business Summary (2017 data)
Provides a summary of retail trade, finance, insurance, real estate, services and government in Winnetka.

Demographic and Income Profile (2017 data)
Census data of Winnetka’s population from 2010, and forecasts for 2020 and 2025. Data include counts and trends from 2010 to 2025 of household income, population, and race and ethnicity.

Market Profile (2017 data)
Summary of market data from 2010 and forecasts for 2020 and 2025. Data include comparison and trends of demographic information from 2010 to 2025 of consumer spending, population, household and family size, age, housing units, per-capita income, educational attainment, etc.

Retail Marketplace Profile (2017 data)
Data of industry supply, demand, retail gap, and leakage, and comparison of leakage and surplus factors by industry subsector and industry group. While the data are presented in 2020 geography, all supply-and-demand related estimates are from 2017.